How One Dentist Defied Logic and Thrived During the Pandemic

When the world hit pause during the pandemic, most businesses tightened their belts, played it safe, and waited for things to stabilize. But one dentist, David, chose a different path. While his peers cut costs and scaled back, David trusted his intuition, investing in major office renovations and team growth—at a time when the economy made that decision seem reckless.

The result? His practice had its best financial year in over 30 years.

Why Following the Data Alone Can Hold You Back

If David had followed conventional wisdom, he would have put his plans on hold. The numbers didn’t look good—patient visits were down, financial uncertainty was at an all-time high, and even his mentors strongly advised against any major investments.

But David knew something that many overlook: data only tells part of the story. If you rely solely on past trends, you’ll only make decisions that fit the past—not create the future.

The Power of Intuitive Leadership

David didn’t make this move on a whim. He combined trusted business data with an internal knowing that now was the time to act. He asked himself:

• What do I feel is the right long-term move for my practice?

• Where do I see opportunity despite the current challenges?

• Am I making a fear-based decision, or a strategic one?

By listening to both his logic and his intuition, he positioned his practice for success while others hesitated.

How to Strengthen Your Own Decision-Making

If you find yourself stuck between logic and a gut feeling, consider the MIND approach:

• Meditate Mindfully – Quiet external noise to hear your instincts more clearly.

• Introspect Regularly – Reflect on past successes where intuition played a role.

• Navigate New Experiences – Challenge your thinking by engaging in fresh perspectives.

• Debrief Your Decisions – Review past choices to see how intuition contributed to positive outcomes.

David’s success wasn’t just luck—it was a masterclass in balanced decision-making. He understood that innovation and progress often require stepping beyond the obvious and trusting something deeper.

The question is, when the next big decision comes your way, will you play it safe—or will you trust yourself enough to take the leap?

👉 How intuitive are you in your decisions? Take the Intuition Scorecard to find out:  https://intuitionscorecard.com/